Marketing in general is more effective when it is strategically targeted to the right audience. This helps in the concept of 4ps of marketing such as product price place and promotion.
It is an effective way to understand what product customers might need at what cost location and how to promote your product.
The term digital marketing has been trending recently and it is all because of awareness of digital marketing practices that led people to understand the effect of targeted marketing.
It encompases a wide range of online marketing strategies and plans at driving traffic increasing brand visibility and ultimately reach our targeted audience such as lead generation sales and more customer retention.
Some of the key components of digital marketing are :
Search Engine optimization
Content marketing
Email marketing
Affiliate marketing
Video Marketing
Digital marketing is highly evolving as new techniques and platforms and customer behavior change. Businesses should set up to the latest trends and adapt to them to remain effective and reach the right target audience.