There are many ways to go about your advertising strategies on social media platforms.The type of ads you choose depend on your preferred platform and the targeted audience. Here we can see some common types of adds used on social media
Static Image ads: These are commonly used on social media advertising because it allows to show the products in visual way and people also most likely to drawn visuals rather than text.Photo ads also include “shop now” buttons which takes customers directly to the website to purchase the product.It is a part of marketing strategy but ensure to post the high quality photos with organic content.
Video Ads: Now a days people were more intrested to watch the short videos which means that you make some time the people keep intrest in your videos.There are some digital platforms provides a chance to create short videos which people can view and interact quickly to your products.
Carousel Ads: It allows advertisers to display multiple images or videos with single add unit.They are often used in digital platforms.
Influencer Ads: These types of ads which collaborate with some social media influencers to promote their services and adds. They create some content featuring the advertisers products and also share in their platforms like youtube,Instagram with their followers.
Retargeting Ads: These type of ads the users who have previously interacted with the website,app or social media.They aim to reengage the users and encourage them to take a desired action about the products or services.